Sowvital
Sowvital - Plant pop- up
2022
In the summer of 2022, Sowvital brought their brand to life in the East End, launching their first pop-up shop on Redchurch Street, Shoreditch. With an enchanting plant set up and a signature scent guiding their unique in-store atmosphere, the shop was a hit with both plant lovers and curious passersby.
Sowvital’s core mission is to reconnect people with plants, and through showcasing the myriad ways in which plants can be artfully woven into an immersive installation, we hoped to inspire people to bring more greenery into their urban lives. A big part of that was thinking about all of the senses. We wanted to introduce a unique botanically inspired scent, which defined the brand and the physical experience of the space.
SERVICES:
BRAND EXPERIENCE
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For project inquiries and more information, please get in touch at studio@celinajoyce.com
“Sowvital was born out of a curiosity to understand how the right nutrients can help house plants thrive. Plants are these beautiful biological organisms, which rely on a steady supply of carefully balanced nutrients such as nitrogen, phosphorus and potassium from natural rain and soil cycles in the wild. Trapped inside in a pot, a house plant needs human intervention to stay alive.”
JACK LEWIS
SOWVITAL FOUNDER
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